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Our Plastic Surgery Black Thursday

CoolSculpting, Fraxel, ColoreScience reps doing demos and teaching.

A Plastic Surgery Black Thursday with Dr. Francisco Canales & Dr. Heather Furnas

Last Thursday was our fifth annual Black Thursday event at Plastic Surgery Associates of Santa Rosa, and, boy, did we have fun! Patients called our practice all year long to find out the date.

Why all the excitement? Because each year our guests learn, watch, try, sample, and walk out feeling good. The way our practice sees it, Black Thursday is a celebration of patient education in an entertaining, informal setting with raffles, gift bags, treatment demonstrations, and discounts on services.

Because we closed down the practice for the day,  the entire staff, including both plastic surgeons, were available to our guests. Company reps joined us to demonstrate, show, and describe our various high tech machines and medical-grade products.

During the day, guests with previously scheduled Botox appointments experienced personalized treatments in the privacy of an exam room. This was no “Botox party”– we maintained the same medical standards and attention to detail that we adhere to every day.

CoolSculpting demonstration  on Black Thursday at Plastic Surgery Associates of Santa Rosa

CoolSculpting demonstration on Black Thursday at Plastic Surgery Associates of Santa Rosa

One of our most popular stations was our CoolSculpting demo, where our volunteer cheerfully answered questions while the machine was freezing her fat. How did it go? “Piece of cake,” she said as she glanced over at our colorful cupcake display.

In about three months, she’ll see about a 20% reduction in her bulge without surgery or downtime. (Knowing that, she might have snuck a cupcake after her treatment.)

Ultimately, the day was about education. Dr. Canales and I love teaching, and we were delighted to answer questions about our nonsurgical options, like Venus Legacy for skin tightening and circumferential reduction; Fraxel for lines and pigment; Ultherapy for tissue tightening; Lumenis for melasma and redness; and Dermapen for stretchmarks and lip lines. For those patients wanted to know about surgical options, like facelifts, tummy tucks, and breast augmentations, we were able to answer questions.

And products? Our Obagi, SkinMedica, ColoreScience, and Skinceuticals reps shared information applied products, and performed demos.

By the time the event was over at 7 P.M., we’d gotten to see many old friends as well as meet guests who had come to our practice for the first time.

Kari & Sarah talk about Botox, Juvederm, Voluma, & SkinMedica

Kari & Sarah talk about Botox, Juvederm, Voluma, & SkinMedica

Black Thursday would never have been such a success without the hard work and dedication of both the company reps and our staff. From the reps who performed demos and the nurses who did treatments to the front staff who greeted our guests, everyone worked together as a team.

Of course, we’re always looking for ways to make the event better! So after our debriefing session, we’ll start planning our Black Thursday, 2015.

Hope you can make it!

Dr. Heather Furnas

About Dr. Heather Furnas

Inspired by watching her plastic surgeon father operate in African bush hospitals, Dr. Heather Furnas followed in his footsteps, training at Stanford and serving on the Harvard clinical faculty. She and her husband, Dr. Paco Canales, practice together in Santa Rosa, California, where they raised their two children. (To learn more about their practice, visit She believes an informed patient is more likely to be a happy patient and is committed to providing that education. If you have any suggestions for topics you'd like to learn more about, she would love to hear from you!

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5 Responses to Our Plastic Surgery Black Thursday

  1. Abby says:

    This was a great event. Loved the energy in the air! I look forward to this event every year.

  2. Keri says:

    It was a fun and educational event – I’m looking forward to attending next year too!

  3. Quyen Callinan says:

    Excellent recap of such an exciting, high energy day!!

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