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What Men Want

Men are jumping into the plastic surgery arena in ever greater numbers. Wanting to look their best in both their professional and their personal lives, men are finding more and more options to help them achieve their goals. The best news is many of those options are nonsurgical! What treatments do our male patients love most? Read on to find out!


CoolSculpting: Men have been flocking to have this remarkable Fat Freezing technology, especially to reduce their love handles and their abdomens. If you can squeeze it, you can freeze it. After the fat cells to the point that they crystallize, the body sheds them over four months. The new contours look great in both business suits and bathing suits! There is minimal to no downtime.

Laser Hair Reduction: Men with heavy hair growth of the back, neck, and shoulders are huge fans of laser hair reduction. In fact, they are some of our happiest Laser Hair Reduction patients. We use a state-of-the art Lumenis laser that allows us to treat a variety of different hair colors.


Botox and Fillers: This popular injectable combination softens the furrows and forehead wrinkles etched into the face. Men like the relaxed look they get instead of the angry, stressed look the lines can convey. Our philosophy is to create a natural look that appears to be the result of a long vacation, not a visit to a medical spa.

Thermage: For men who aren’t ready for a facelift, but who want tightening of the neck and face, radio-frequency waves can help improve those contours. This come-and-go procedure heats up the tissues, resulting in new collagen production. The tightening continues over about six months.

Fraxel: This advanced fractional laser has many applications. As the face ages, the skins texture can become rougher, and Fraxel can improve the surface nicely, with a natural look. We also see men with acne scars wanting smoother skin. While no treatment can get rid of deep acne scars, Fraxel can improve them. This fractional laser is done over several sessions with minimal downtime.

DermaSweep: Our most popular aesthetician procedure among the men in our practice is this advanced exfoliating procedure with infusion of a serum specifically chosen for the client’s skin type. What do they say about it? They love the freshened texture that emerges.


We offer an array of different noninvasive and minimally invasive options for men. As men discover that aesthetic treatments are effective, they no longer consider it just for women. After all, everyone wants to look and feel their best! Contact us in our Northern California offices for great options that do not involve surgery.

Dr. Heather Furnas

About Dr. Heather Furnas

Inspired by watching her plastic surgeon father operate in African bush hospitals, Dr. Heather Furnas followed in his footsteps, training at Stanford and serving on the Harvard clinical faculty. She and her husband, Dr. Paco Canales, practice together in Santa Rosa, California, where they raised their two children. (To learn more about their practice, visit She believes an informed patient is more likely to be a happy patient and is committed to providing that education. If you have any suggestions for topics you'd like to learn more about, she would love to hear from you!

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